“Shopping in China” is an iconic consumption-boosting brand launched by the China’s Ministry of Commerce to implement the decisions and arrangements of the CPC Central Committee and the State Council and accelerate the special action to boost consumption. By introducing practical and effective policies and measures, holding a wide range of consumption-promotion activities,fostering integrated consumption scenarios of commerce, tourism, culture, sports and health, and building a comfortable and convenient consumption environment, the initiative meets the diversified and high-quality consumption needs of domestic residents and attracts more international visitors to consume in China.